Writing
POV on AI video,
craft, and the work.
Not a newsletter. Not content marketing. Just thinking out loud about what's actually happening in AI video production — from someone doing it.
May 29, 2026
Building the Capability So It Outlasts the People Who Built It
Individual expertise isn’t a strategy. Here’s how to build an AI video capability that doesn’t leave when your best operator does.
AI Strategy
May 22, 2026
Five Questions to Run With Your Team
Before you buy another tool or hire another operator, run these five questions. The answers will tell you whether you’re building a capability or just accumulating subscriptions.
AI Strategy
May 15, 2026
The Gap Between Knowing and Making
Anyone can run a model. The question is what you do with what it gives you — and that’s a twenty-year question dressed up in a two-year answer.
AI Production