POV on AI video,
craft, and the work.
Not a newsletter. Not content marketing. Just thinking out loud about what's actually happening in AI video production — from someone doing it.
Most of this started on LinkedIn, where the thinking happens in real time. Some articles are published in full here; others link back to where they live.
Individual expertise isn’t a strategy. Here’s how to build an AI video capability that doesn’t leave when your best operator does.
Before you buy another tool or hire another operator, run these five questions. The answers will tell you whether you’re building a capability or just accumulating subscriptions.
Anyone can run a model. The question is what you do with what it gives you — and that’s a twenty-year question dressed up in a two-year answer.
Everything on this page is an argument for why that distinction matters — and what it looks like in practice when you get it right.